Eva Rambla, Autor en Ipsos - Game Changers

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Eva Rambla, Autor en Ipsos - Game Changers - Blog

Autor: Eva Rambla

Comunicación, Innovación, Nuevo Consumidor

Carnaval: el peligro de disfrazar a las marcas

19 febrero, 2018 por Eva Rambla No hay comentarios

En estos días de Carnaval, podría resultar interesante preguntarnos: ¿deben las marcas mostrarse tal y como son, o pueden ponerse caretas y jugar al despiste? En Ipsos sabemos que las marcas que crecen empiezan por las personas. Las marcas exitosas intentan entender las necesidades latentes de los consumidores para de […]